The project offers humour, poetry and surprise as an alternative to ‘smart’ applications and predictive, comfortable digital routines. Instead of our decisions being driven by intangible algorithms and hidden lines of code, The Weather Followers helps us feel the speed and direction of the wind, the amount of particulate matter in the air, the intensity of the sun or the rhythm of the rain.
The project also contains a spiritual aspect, by welcoming and accepting the chaotic changes of the climate as the motor of our daily digital actions, we are also reminded that there are some things in life that are patently beyond us and that we can’t always adjust them in real time to our will.
The four weather instruments:
Read more about the project on this article: here
Graphic identity developped in collaboration with Alex Fergusson